Direct Mail

I think direct mail could work quite well to spread 'feel goodness' and make people more aware of the feel good drinks! If the direct mail made is inventive, original, unique and stands out people are going to want to pick it up and read it and then EVERYone likes to get some thing for free so if we added something in there for people that would encourage people even more!
Examples here that I have found from two books in the library that focus on inventive and unique designs...there is a variety of different medias and formats, different papers, stocks colours etc and i think it has been useful to see exactly what extent you can go to with sending things in the post!
We don't want it to look anything like junk mail...in a way we are doing the public a favour by spreading a feel good feeling that will put a smile on peoples faces!:)