Brand Awareness

W noticed that when visitiing stores that sell 'feel good' drinks it became apparent that the drinks were never really at eye level..they were quite often displayed at the bottom of shelves and when asking sales assistants they claimed that they were not really popular drinks and not many were sold so it is obvious that they really need help in the promotions and awareness of the drinks brand. Also through our questionnaires that we gave out we established the fact that a lot of people had not heard of the brand.