Recycled paper-various different types and stocks bearing in mind costing

We thought it would to a good idea to stick to the brief of making the designs that we produce as ethical as possible so we have look into recycled paper that we could use for our loyalty cards. Aswell as being ethical recycled paper always has a unique look and feel to it which could possibly attract our target audience. We would definitely consider using re-cycled paper if we were to produce direct mail.