BA (Hons.) GRAPHIC DESIGN – END OF MODULE SELF-EVALUATION

Module Title: FEEL GOOD collaboration brief...



1. What skills have you developed through this module and how effectively do you think you have applied them?

Working collaboratively I have established some of my areas of weakness which has helped me develop as a designer, I think i have learnt to be more precise and accurate and take time to perfect my final outcomes and this brief has helped me establish my areas of interest and the paths that I want to follow. I have been quite unsure of my specialist areas but I think I have more or less established them and I am going to concentrate on sorting out my placements for the summer now that I feel more confident.
I have tried to work more on developing ideas and research as those are areas of weakness for me and it helped the fact that I was working collaboratively.
A few small skills that I gained were basic skills on Photshop and Illustrator for instance short cuts and techniques.










2. What approaches to generating work and solutions to problems have you developed and how have they helped?












3. What strengths can you identify in your work and how have/will you capitalise on these?













4. What weaknesses can you identify in your work and how could you exploit these more fully?










5. Identify five things that you will do different next time and what do you expect to gain from doing these?

1. I would maybe choose a collaborative partner that was good at animation so that it would vary the work that I produce and I would gain more knowledge in that area.
2. I think that I would organize my time more effectively as towards the end of the brief we begun to get a bit stressed due to the work loads of other things that were running alongside this brief.
3. I think i would try and look into the concept of the gift idea more thoroughly and how it would be portrayed and in a shop environment.

Presentation boards for submission

Photography!!!!!!

The top two photographs are probably the strongest...we are going to try and get these on to our boards to send to YCN. These photographs will hopefully create impact and make an impression!

Fonts

These two fonts have run consistently throughout our designs... the reason for this being is they kind of don't stray away from the feel good existing fonts which is important because we don't want to take away their identity and any small print used we used Gill Sans as it is clear and legable within our tags.

Bottled drink photography

Looking at existing photography so we have inspiration for our final boards to send to YCN. Concentrating on different angles that would help focus in on the important areas of the bottle that we want to show off!

Final Outcomes for Bottle Tags!

Here we have our final outcomes for our bottle tags! All that needs to be done now is for them to be printed and made up so that we can then begin to experiment with photography getting the right shot for our opening board that is going to wow the YCN!!!!
Quite a few aspects of the bottle tags had to be altered due to the fact that we are printing stickers onto our tags...we had the issue that you can not print back to back on sticker paper so we had to play around with different ways in which we set the information out and we resolved it by making the tag slightly thicker weight wise by folding two pieces of paper together.





When producing the final tags we decided to change to material that hangs around the bottle...we wanted something more susbstancle and noticeable but still coinciding the whole economical and environmentally friendly vibe.

Sticker ideas

Sticker ideas to incorporate within swing tag....we think using big pieces of brightly coloured vibrant fruit would look really cool encorporated into a sticker design so people can spread the feel goodness that way.... we could tell they were a hit because as soon as we produced them loads of people were saying 'oh can I have one....you don't mind do you???' so that is good that we are hitting our target audience too!

Evaluating after crit

From researching into bottle hangers we have developed our feel goodness into these bright and vibrant tags that will hang over the bottle tops and attract attention to our consumers.
From feedback in our crits we are going to make a few changes to the shape and format of the tag so that we incorporating the gift more efficiently on the bottle otherwise we guessed that a lot of them would either fall off, get taken etc. so we have come up with idea of having the gift acting as the string almost hanging around the bottle top.

Initial tag mock ups!

Quick ideas...

final point of sales

These will become designs for our wobblers that we will display on shelves where feel good drinks are being sold! Within the design there is a smiley face and this smiley face will also occur on the bottle tag!

Changing the colours!!!!

Poster ideas

The making of the gift

We basically wanted to make the gift as versitile as possible...so that it could appeal to both male and female. The structure of the gift is very similar to a bracelet...it is held together by a rubbery/wax string with a clasp and ring to hold it together. For the gift to be attached to different objects you have to adjust it slightly.